Singhagiri Power Play

Problem

Facing fierce competition from other electronic retailers, holding both brick and mortar shops and operating on digital platforms, Singhagiri was slowly beginning to lack top-of-the-mind recollection of clientsalthough being a trusted brand name in Sri Lanka. 

Our Idea

The World Cup was used as a launch pad for the‘Power Play’ Campaign.  A Campaign both fun and colourful to stand out from the seasonal clutter. 

Rollout

Building salience  for the brand was key while advertising consumer promotions  during the World Cup seasondue to budget restrictions. The Campaign covered both ATL and BTL. The 2 TVCs werekept lighted hearted and funbacked with a catchy ‘papare’track to grab a viewers’ attention.  A colourful line of print ads, Point of Sale material, and Digital ads were created for the campaign.Social media was kept simple yet highly exciting andinteractive which garnered organic engagement without any boosting.